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Prom Dresses

Discover Your Dream Prom Dress!

At Occasions By Design, we understand the significance of prom dresses for young individuals. It marks their first step in choosing the perfect dress, creating cherished memories that last a lifetime. Our prom dress collection boasts an array of stunning designs from renowned designers, including Kiss Me Kate, Hermione, Mascara of London, Selene Couture, Gino Cerruti and Ellie Wilde.

From affordable options to exquisite showstoppers, our prices range from £50 to £590, ensuring there's a dress to suit every style and budget.

To make your prom truly special, we guarantee exclusivity from us. Rest assured, we won't sell the same dress to anyone else from your school, not even in a different colour, ensuring you stand out and feel unique on your big night.

As the new 2024 designs arrive, securing your preferred dress is essential. Book your appointment early to have first pick from the new collection.


A deposit ensures your dream dress is reserved, and you only need to make the full payment once your dress arrives.  We understand that budgeting can be a consideration, which is why we offer interest-free payment plans. With this option, you can spread the cost over several months, making the experience of owning your dream prom dress even more delightful.  

Let Occasions By Design be your partner in finding the perfect prom dress, as we curate an exquisite collection that celebrates your individuality and leaves you feeling like the belle of the ball. Get ready to dance the night away in a dress that captures the essence of your style and creates cherished memories to treasure forever.

We offer an inhouse seamstress service to ensure your dress is fitted perfectly. Fittings take place in our boutique a few months before your prom and your dress will be fitted beautifully and then finally pressed and steamed ready for your big day , so perfect for you. There is no obligation, and a full fixed quotation will be provided. 

Designers We Work With
Proud Stockists Of!

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Gala Rack

Book An Appointment With
Occasions By Design!

Prom Dress Shop in Bromsgrove

Discover Unforgettable Elegance & Elevate Your Prom Night


As the sun starts to set on your high school journey, a magical night awaits you. Your prom night. The enchantment of this evening goes beyond the dance floor; it's about self-expression, celebrating milestones and making memories with your friends and tutors, that will last a lifetime. At Occasions By Design, we are a cherished independent family-owned bridal shop nestled in Bromsgrove and we specialise in making your prom dreams come true. From our unique one-to-one consultations to our curated collection of stunning prom dresses, we're here to help you shine on your special night.

What Defines a Prom Dress?


A prom dress isn't just an outfit; it's a masterpiece that tells your story. It's a gown that captures your individuality, from the delicate details to the sweeping silhouettes. A prom dress is designed to make you feel like the star of the show, to turn heads and leave a lasting impression. At Occasions By Design, we understand that your prom dress is a reflection of your style and personality, and our collection ensures that you'll find the perfect match.

The Significance of Prom Night to Teens


Prom night isn't just another event on the calendar; it's a passage to adulthood, a milestone that marks the transition from high school to new horizons. It's a celebration of achievements and friendships, a night where you step into the spotlight and feel like the best version of yourself. The importance of prom night lies in the memories you create, the laughter shared, and the friendships celebrated. It's a chance to showcase your fashion sense, expressing who you are in the most glamorous way.

Why Invest in a Prom Dress for Your High School Prom?


Investing in a prom dress isn't just about the gown; it's about investing in yourself and the memories you'll create. A prom dress transforms you into the confident, radiant individual you've become. It's a tangible reminder of the experiences you've had and the exciting future ahead. Choosing the right dress elevates your prom night from ordinary to extraordinary, ensuring you feel like the leading lady in your own story.

Elegance and Variety: Styles Offered by Occasions By Design

At Occasions By Design, we take pride in offering a diverse selection of prom dresses, varying in different styles and sizes to cater to every taste and body shape:

Ellie Wilde

A brand synonymous with contemporary flair and unique designs, Ellie Wilde prom dresses are perfect for the modern fashionista.


Known for their timeless elegance and attention to detail, Hermione's prom dresses exude sophistication.

Kiss Me Kate

Kiss Me Kate prom dresses deliver a fusion of classic and trendy styles, making it a favourite among those seeking versatility.

Mascara London

Mascara London's prom dresses are known for their exquisite embellishments and glamorous allure.

Gino Cerutti

Gino Cerutti's prom gowns exude opulence and luxury, perfect for those looking to make a statement.

Selene Couture

Selene Couture prom dresses offer intricate designs that capture the essence of elegance and grace.

Romantica of Devon

With a focus on timeless beauty, Romantica of Devon's prom dresses are perfect for those who appreciate classic charm.

Dynasty of London

Dynasty of London prom dresses offer a blend of modern and classic designs, catering to a wide range of preferences.


Goddiva's prom dresses showcase contemporary trends and designs, ensuring you're ahead of the fashion curve.

Advantages of Prom Dresses


Prom dresses hold several advantages, including enhancing your confidence, allowing you to express your personal style, and creating lasting memories. A well-chosen dress can empower you to embrace your individuality and showcase your inner radiance.

Why Choose Occasions By Design?


Choosing Occasions By Design means choosing a personalised experience. As an independent family-run business, we take the time to understand your vision and provide one-on-one appointments to ensure you find the dress of your dreams. Our historic mill location adds charm to your shopping journey, and our carefully curated collection ensures you'll find the perfect dress that aligns with your style and budget. 

Curve Inclusive


Occasions By Design understand the importance of body confidence and know that all bodies are beautiful and there is not one size fits all and that is why we offer a variety of plus size prom dresses, that will be perfect for your special night. We stock an array of prom dress sizes from 0 to up to size 30 to be as inclusive as possible for all shapes and sizes. 

Variety of Prom Dress Styles


Your prom night is a canvas of memories waiting to be painted, and Occasions By Design is here to make your masterpiece unforgettable. With an array of styles, a commitment to personalised service, and a dedication to making you feel like the star you are, our boutique is the ultimate destination for your prom dress needs. Step into our world of elegance and let us help you shine on your special night, creating memories that will be cherished for years to come.

Visit Our Shop In Bromsgrove


Nestled within the heart of Bromsgrove's town centre, our wedding and prom dress boutique finds its home in a beautifully converted old mill. Here, two floors brimming with an exquisite array of prom and wedding dresses as well as accessories await your discovery. Our local prom dress shop attracts neighbouring areas including Redditch, Studley, Stratford-upon-Avon, Henley-in-Arden, Solihull, Kidderminster, Dudley, Stourport, Stourbridge, Droitwich, and Worcester.

Your prom dress isn't just an outfit; it's a masterpiece crafted to reflect your beauty, fashion essence and adolescence. Occasions By Design provides expert service, offering a collection of styles that embrace your dreams. Step into our shop located in Bromsgrove, and allow us to be your guiding light towards the prom dress that will make you shimmer and shine on your much-anticipated prom night.


Contact Us Today 

Feel free to reach out to us at 07903 862495 for any inquiries regarding prom dresses, wedding dresses, or accessories. Remember if you’re looking to purchase a prom dress near you then make sure to consider Occasions By Design as we're here to assist you.


Rosey Kevis-Thomas

"Tracey was lovely and so helpful and I was worried before hand as I’m a plus size woman but Tracey made me feel at ease straight away. Such a lovely place with lots of choice. Thank you Tracey for your help, I love my dress and can’t wait to wear it on my big day"

Monday Closed

Tuesday 10am - 5pm

Wednesday 10am-5pm

Thursday 10am-5pm

Friday 10am-5pm

Saturday 10am-5pm

Sunday 10am-5pm

The Old Mill, 14 Hanover St, Bromsgrove B61 7JH

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